Tuesday, 24 January 2017

Iceland v Iceland

It was not without a small amount of amusement I learned about the potential law suit Iceland (the country) was considering bringing on Iceland (the retailer).
It seems Iceland (the country) is feeling hard done by because it cannot register any more internet names or addresses as Iceland (the retailer) has nabbed them all.
You could argue that Iceland (the retailer) has simply been quicker off the online mark and quite rightly protected its online footprint.
On the other hand, I do have a little sympathy for Iceland (the country) as they had the name first, and in all senses of the word, it does rather signify the term frozen.
It is an interesting legal challenge as Iceland (the country) presumably has no legal standing in the UK or Europe.

It is indeed a cold war.